This email looks authentic at first because it contains the original PayPal logo and the scammers used the same color scheme. In addition, it is common in PayPal to inform its customers by e-mail of changes to legal agreements. These types of update campaigns are a great way to keep your users informed about major changes to your legal agreements. This helps protect your website or mobile app from legal issues where users can violate your terms and then claim they didn`t agree to the terms because they weren`t aware of the additional or modified terms. This makes the changes much more understandable and clear to your users. Ah, I see, thank you for your reply, I really appreciate that About your account – Opening an account – Using your account securely PayPal Summaries are a great way to engage your users and worry about learning more about how their data is handled. PayPal is making changes to its user agreement, which will take effect next month. The company sent an email notification to users this week with the subject line “Upcoming Changes to Our Legal Agreements PayPal”: Even if your website or business doesn`t split into two separate companies or merge with another company, there are still a number of important changes that can have a major impact on legal agreements. that your company has with users. A simple banner notice stating that things are changing is a very effective way to grab users` attention. In the banner ad, link to a more detailed page where you can answer all the questions and find information.
However, if you look closely, it becomes clear that the message contains grammatical errors, which obviously does not happen in PayPal actual emails. Apart from that, genuine PayPal emails always address the customer by their first and last name and no greeting like “Dear customer” is part of their emails. Also, genuine emails never ask users to click a direct link to update account information or verify the account. Below is the simple but effective way in which the separation of eBay and PayPal was announced to visitors to the eBay site. Note the plain language and the prominent “Learn More” link: A short, informative video, like the LinkedIn example, can be a fun way to connect people in a fun and quick way with information that interests them differently than text. It`s also a very effective way to get users exactly where they want to go and give them the specific information they need, quickly and easily, without having to read long paragraphs or scan entire chunks of text.