Fundamental Analysis: Know the Market Before You Make a Move

The trading world can seem complicated, especially if you’re a beginner. However, once you start to get your bearings, you’ll notice that traders use several methods to make buying and selling decisions. Fundamental analysis is one of these methods. It focuses on the financial data and economic indicators to help traders understand whether or not a stock is over or under-valued. In this article, we’ll look at some of the best tools for fundamental analysis, as well as how it compares with other popular methods like technical analysis.

What is fundamental analysis?

Fundamental analysis is an investment analysis technique that looks at a company’s financial statements to find its intrinsic value. It is sometimes also called ‘pure’ analysis. It is an attempt to find the fair value of a company by looking at various factors like financial statements, company actions, economic and industry conditions, management performance, company reputation, and so on. The idea behind it is that the market occasionally gets caught up in the emotion of the moment, and prices get driven beyond the value of the business.

Fundamental analysis is to find the business reason for a stock to move. The company’s financial statement is essential to find the stock price movement. We must know the income statement, the balance sheet and the cash flow statement. The income statement tells you the revenue and expense for a period of time. It tells you the profit or loss for that period of time. The balance sheet tells you the company’s assets, liabilities and shareholder equity. The cash flow statement tells you the company’s cash inflows and outflows. These three financial statements must be consistent.

Why is fundamental analysis critical in trading?

There are two main reasons why fundamental analysis is essential in trading. First, it can help you identify companies that are undervalued by the market. Second, it can help you understand how a company is performing and whether or not it is a good investment. 

Suppose you are looking for companies that are undervalued. In that case, you will want to look at the financial statements to see if the company is worth more than what the market is currently valuing. For example, if a company has a lot of cash on the balance sheet and is trading at a low price-to-earnings ratio, it may be undervalued. It is also essential to understand how a company performs before investing in it. 

By looking at the financial statements, you can get a better idea of whether or not a company is a good investment. For example, if a company is undervalued and has strong financials, it may be a good investment. On the other hand, if a company is overvalued and has weak financials, it may be a risky investment. 

What are some key indicators of fundamental analysis?

As an investor, you always seek an edge to help you make the best possible decisions. Fundamental analysis is one approach that can give you a deeper understanding of a company and its stock.

Many different indicators fall under the umbrella of fundamental analysis, but some key indicators to keep an eye on are a company’s earnings, balance sheet, revenue, margins, and cash flow. Let’s take a closer look at each of these.

Balance sheet: A balance sheet shows the financial status of a company at a point in time. It provides a snapshot of the company’s assets, liabilities, and net worth. It is a financial statement that summarizes a company’s total assets and liabilities at a specific time (usually a month, quarter, or year) in the form of two sides: the asset side and the liability side. Assets are on the left side of the accounting equation, while liabilities are on the right side. The difference between the two sides is shown as the owner’s equity. 

Earnings: A company’s earnings, also known as its net income, is a good indicator of its profitability. You can find a company’s earnings per share (EPS) on its income statement. EPS is simply a company’s net income divided by the number of shares outstanding.

Revenue: Revenue, also known as sales, is the amount of money a company brings in from its business activities. It’s essential to look at a company’s revenue growth over time to understand whether it is gaining or losing ground.

Cash flow statement: A cash flow statement is a significant financial statement that is used to measure a company’s ability to manage its cash flow. The cash flow statement is part of the company’s financial statements and uses the cash-based accounting method. In a cash flow statement, the company lists all cash receipts, cash payments, and other notations for some time, usually a quarter or a year. The cash flow statement is an integral part of a company’s financial statements because it allows investors to see how a company uses its available money. The cash flow statement also allows investors to examine the timing of the company’s cash outflows and inflows and assess whether or not the company is having problems with its cash management. When it is examined with the balance sheet and the income statement, the cash flow statement can provide a lot of insight into the financial status of a company.

These indicators can give you a better understanding of a company and its stock and help you make more informed investment decisions.

Need of fundamental analysis - RCL Article

Is fundamental analysis better than technical analysis?

It is a controversial topic with no definite answer. Both have their pros and cons. Technical analysis is the study of past market data to identify patterns and trends that can be used to predict future market behavior. Short-term traders mainly use it to decide when to buy and sell securities. Technical analysis is a quantitative and data-driven approach based on the assumption that markets are efficient and that price movements are not random.

Fundamental analysis is a bottom-up approach used to evaluate a security’s intrinsic value. It involves analyzing a company’s financial statements and other factors such as its competitive advantages, business model, and management team. Fundamental analysts believe that markets are inefficient, and price movement is mostly driven by news and events.

There are a few critical differences between technical analysis and fundamental analysis:

Time frame: Technical analysis is mainly used by short-term traders looking for patterns and trends in the market data that can be used to make quick profits. On the other hand, fundamental analysis is a longer-term approach used to evaluate a company’s intrinsic value.

Data: Technical analysis is mainly based on price data, while fundamental analysis looks at various data points, including financial statements, company news, and macroeconomic factors.

Approach: Technical analysis is a quantitative and data-driven approach that is based on the assumption that markets are efficient. Fundamental analysis is a bottom-up approach that looks at a company’s fundamentals.

Goal: Technical analysis aims to identify patterns and trends in the market data that can be used to make profitable trading decisions. The goal of fundamental analysis is to evaluate the intrinsic value of a security.

So, which approach is better? It depends on your time frame and your goals. If you are a short-term trader looking for patterns and trends in the market data, then technical analysis may be a better approach for you. On the other hand, if you want to invest in a company for the long term, then the fundamental analysis may be a better approach.


Stock trading is more than just making money. It is a way of life. To make money from stock trading, you must have a clear market vision. Fundamental analysis helps you understand the company’s financial health, profitability, and business strategies. However, trading is not just about fundamental and technical analysis. It is also about psychology and discipline. You must be disciplined enough to stop yourself from trading based on your emotions.

Add your Comment